How to Build Loyal Customers for Your Gun Shop
It’s no doubt that loyal customers are a BIG deal. Customer loyalty is defined as, “A buyer’s preference for doing business with a particular business establishment”. Loyalty is what keeps your customers coming back for weeks, months, or even years. We all know that offering great products and customer service is important, but it’s not enough anymore.
A recent report stated that nearly 95% of businesses, your competitors, said their number one priority this year is providing a great customer experience. It’s more important than ever to stand out from the crowd, especially for small businesses.
The Value of Referrals:
Word-of-mouth marketing is one of the most effective and valuable forms of marketing if done correctly. Just think how much more you value your friends and family’s opinions over those of a company trying to sell you something. Now imagine that not only did your customers rave about your products and customer service, but they told their friends that you had a program that would reward them with exclusive rewards just for being a loyal customer. Now THAT is a way to stand out.
How A Mobile App Can Leverage Loyalty:
In today’s competitive market, it’s normal for customers to come into your shop and look around, without buying anything. It’s not because they’re uninterested, rather they think they can find a better deal. Even if you do have loyal customers, a lot of them will be willing to switch from your brand if they feel like they aren’t getting a good deal. A loyalty problem prevents this thought from even crossing your customer’s mind. Your customers will know that each dollar they spend with you, they are getting closer to a reward.
Adding a loyalty program, will not only create loyal customers, but it will keep them coming back to YOUR store. Think about it, why would you buy a product somewhere else when you can buy it at a gun shop that will reward you for being a loyal customer? A mobile app will allow you to reward your most loyal customers and keep them coming back. So what are you waiting for? Get started implementing a mobile app into your marketing strategy today!